Watch Gang Platinum Review: Higher Cost But Is It Higher Reward?
Disclosure: This is a sponsored post. We received compensation and courtesy product from Watch Gang in exchange for our honest review only. All opinions expressed here are our own.
While Watch Gang’s Platinum Tier raises the stakes, it also offers better resale value, while still providing watch enthusiasts with the same incredibly fun way of exploring new watches on the regular.
Heads up: Use code ADL10 when signing up to Watch Gang to get 10% off.
Ever since my review of Watch Gang’s middle-level-offering, Black Tier, I’ve been ever-so-curious about the watches on offer on the brand’s premium Platinum Tier subscription.
And like a cat taking the leap of faith to climb up the neighbourhood’s tallest tree, I’ve finally acted on my curiosity.
Let’s see if I fare better than the cat with my first Platinum Tier watch from Watch Gang.
And don’t you worry—that’s the last cat metaphor in this article.
What is Watch Gang?
This above clip of Gallagher gives a touching insight into his motivation for starting the company.
How Does it Work?
After starting the sign-up process, you’ll be asked to “thumbs up” or “thumbs down” a bunch of different styles of watches.
You then choose from one of three tiers of subscription:
- Platinum Tier – $299.99 (super luxury, with list prices up to $1,500) [this review]
- Black Tier – $99.99 (affordable luxury, with list prices up to $500) [read our review]
- Original Tier – $29.99 (stylish and fashionable, with list prices up to $150)
And then choose your frequency—monthly, quarterly, or on-demand. And that’s it.
What Do You Get?
As a Watch Gang member (for any tier, including Platinum) you’ll get:
- A watch sent to you every month/quarter/on-demand in line with your style choices and with a list price of up to five times the cost of your subscription.
- Free entry into Watch Gang’s weekly Rolex/TAG giveaways.
- Membership into Watch Gang’s private community for buying, selling, trading, or simply talkin’ watches.
- The ability to earn reward points which you can spend on promotions, flash sales, or put toward your membership fee.
For a more detailed overview, check out my in-depth review of Watch Gang’s Black Tier where I set out a more detailed overview of the sign-up process and comparison of each tier.
The Review: Platinum Tier
In line with the ‘tiers explained’ article on the Watch Gang blog, Platinum Tier members can expect to get watches from premium microbrand or large name brands with list prices of between $500 and $1,500.
They’ll also have Japanese or Swiss automatic movement, and come with an authenticity guarantee.
So, did my watch live up to the brand’s promises? Drum roll, please…
I got a Bayer Automatic Swiss DF-9016-02 from German watchmaker DuFa (or Deutsche Uhrenfabrik). To be honest, I hadn’t heard of the brand before. A quick check on the official DuFa website has it listed for €679. And it’s currently going for a similar rate on eBay, new.
Converting to around $750 USD at the time of writing, it gets a tick for meeting the list price promise.
Opening the white solid outer cardboard box revealed a sleek little envelope containing the warranty and instruction manual.
The watch box itself is also white and a little more solid (but still cardboard) with the DuFa logo on top. While it’s not the most elegant watch box exterior I’ve ever seen, I do like the minimalist black and white style. It suits the branding nicely.
The box opens from the top to reveal an inner felted box with ‘DuFa’ capitalized on the underside of the lid. The cushion is also felted and branded, and sitting below it is a branded polishing cloth—a nice touch.
The Bayer itself first presents with a tag and fastened to the cushion.
Overall, I’d rate it at a slightly above average boxing for the price point.
Onto the watch itself and my first impression was good. I like the simplistic Bauhaus influenced design—it’s striking, and the sunken circular channel pattern of the dial is quite unique and adds depth.
The white dial, blue colored hands and hour numbers/markers combine elegantly to match with the light brown of the genuine leather strap. The dial also has a circular date window, seconds markings on the outer rim, and a crisp looking logo.
My only critique of the design is that the second hand and minute hand look almost identical at first glance and so you have to wait a moment to distinguish between them.
The dial is covered with a K1 hardened mineral crystal which is a bit disappointing given its $750 odd price point. While K1 is harder than a standard mineral crystal, it’s still not as scratch proof as a sapphire crystal.
That said, at the $299.99 cost of my Platinum Tier subscription, I’m content with the value for money I’m getting on this timepiece so far.
Size and Fit
The watch fits nicely on my modest-sized wrist with its 40mm stainless steel case diameter and 11mm thickness. The size is pretty much spot on. It has a minimal bezel which really brings the dial to the fore and gives it a strong wrist presence.
It feels nice and light at 70 grams and I found it really easy to wear all day long. Its relatively low thickness allows it to slip nicely under a cuff, as you can see.
The band width is 18-20mm and it was perfectly aligned with the lugs.
The genuine leather strap is nice and supple and features a strap buckle.
Movement and Case Back
The Bayer runs on a Swiss Automatic movement with three hands and a date. The crown pushes and pulls with ease and the hands feel solid while winding to set the date and time.
The case back is stainless steel to match the rest of the case and features a cool looking custom rotor with the DuFa logo on a black sticker.
It looks classy and shows good attention to detail.
The watch has a water resistance of 3ATM (or three metres), so obviously this little guy isn’t made for doing backstroke with. It also comes with a 2 year international warranty.
My Overall Thoughts On the DuFa Bayer
(Use code ADL10 for 10% off your first watch)
My Overall Thoughts on Watch Gang Platinum Tier
Heads up: several of these points are consistent with my review of Watch Gang’s Black Tier which I recommend checking out if you’d like an even deeper insight into the service, and/or if you don’t quite have the budget for Platinum.